Shining a light on offer fraud

Protect and serve digital offers

The Coupon Information Corporation (www.couponinformationcenter.com), a not-for-profit  association of consumer product manufacturers dedicated to fighting coupon misredemption and fraud, estimates that coupon fraud has cost manufacturers millions of dollars and has created numerous costs and challenges for retailers and consumer packaged goods companies.

Mobeam’s light-based approach to digital couponing inhibits fraud and protects consumer product manufacturers from counterfeiting and misredemption. With mobeam, the actual barcode need never be presented, leaving unscrupulous parties with no information upon which to base their deceit. Unlike print-at-home coupons or custom codes that must be manually entered into the POS system, mobeam-based offers can’t be duplicated or shared. Finally, using a server-based backend, offers can be uniquely identified and tracked, from initial receipt through redemption.